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Agile Impact

Somos Martina Impact Analytics Dashboard
martina somos martina

Impact Analytics Dashboard

Data-driven insights from our community transformation | June 2025

Transforming Menstrual Experience in LATAM

Somos Martina empowers women through innovative, sustainable menstrual products that combine comfort, style, and environmental consciousness.

🌟 Our Vision

Serving the brand by transforming the menstrual experience in LATAM, we recommend absorbent calzones that redefine comfort and style, promoting sustainable change and menstrual equity through premium quality and innovative design.

⚡ Problem We Solve

Lack of access to sustainable products for experiencing menstruation, incontinence, and postpartum in a conscious, free, comfortable, and empowering way for women across Latin America.

Theory of Change: Validated ✓

Our mission to transform menstrual experiences is delivering measurable impact across all outcome areas

93%
Investment Satisfaction
Rate as good/excellent value
4.42/5
Freedom & Security
Average empowerment score
2.5x
Network Multiplier
Recommendations per user
17.6M+
Products Replaced
Disposables avoided by 30K users
✅ SHORT-TERM: ACHIEVED

💰 Economic Empowerment Through Cost Savings

💎 Theory of Change: Economic Impact

93% rate investment as positive (4-5/5), with 72% rating it as "excellent" (5/5), validating our economic empowerment through cost savings.

Economic Impact: Average investment rating of 4.66/5 demonstrates exceptional value perception, with minimal dissatisfaction (only 7% rated 3/5).

🔄 Before Somos Martina: Pain Points Solved

"Uncomfortable and contaminating"
"Generated allergies... itched... horrible 😣"
"Little hygienic feeling and the smell"
✅ MEDIUM-TERM: ACHIEVED

🌟 Greater Confidence and Self-Esteem in Women

🎯 Theory of Change: Personal Transformation

4.42/5 average freedom and security rating directly validates our goal of "greater confidence and self-esteem in women."

Destigmatization Evidence: Users report feeling "more connected to menstrual health" and accepting their cycle "in a more loving way."

86% report high satisfaction (4-5/5) with freedom and security, with 57% rating it as excellent, demonstrating successful empowerment outcomes.

🚀 LONG-TERM: IN PROGRESS

👥 Creation of Women's Support Networks

🌐 Theory of Change: Community Impact

75% active recommendation rate among respondents, with users recommending to an average of 2.5 people each, creating quality-focused network expansion.

160 people reached through authentic word-of-mouth advocacy, demonstrating organic community building.

Contribution to menstrual equity: High-quality recommendations create sustainable access pathways for women across Colombia, prioritizing meaningful connections over volume.

✅ ENVIRONMENTAL: ACHIEVED

🌱 Environmental Waste Avoided

30K
Customers Served
Since 2020
17.6M
Products Replaced
Disposables avoided
358T
CO₂ Saved
Emissions prevented
15.4%
Environmental Awareness
Survey mentions

🌍 Theory of Change: Sustainable Impact

30,000 customers served have replaced 17.6+ million disposable products, preventing 358 tons of CO₂ emissions and creating measurable environmental benefits across Colombia.

Survey Insights: 15.4% of users specifically mention environmental benefits, with quotes like "La contaminación" and "el daño al medio ambiente" as key reasons for switching.

Research Sources: CO₂ calculations based on Harvard researcher/Royal Institute of Technology Stockholm lifecycle assessments (5.3 kg CO₂ per person annually for disposable products). Each customer prevents ~12 kg CO₂ over 3 years through 75% period coverage.

💬 Voice of Our Community: Transformation Evidence

"He aprendido mucho sobre mi salud menstrual, me siento más conectada"
"I've learned a lot about my menstrual health, I feel more connected"
Health Education
"Los amo profundamente 😍 los tengo en todos los colores"
"I love them deeply 😍 I have them in all colors"
Product Satisfaction
"La inversión es una sola vez cada tres años, puedo estar tranquila"
"The investment is one time every three years, I can be calm"
Economic Empowerment
"No siento que deba estar pendiente de si mancho"
"I don't feel like I need to worry about staining"
Freedom & Confidence
"La acepto de una manera más amable ya que siempre me había sentido incómoda"
"I accept it in a more loving way since I had always felt uncomfortable"
Destigmatization
"Me gusta la comodidad y también por la causa social que tienen con las mujeres"
"I like the comfort and also the social cause they have with women"
Social Mission

📈 Survey Quality & Reach Analysis

How effectively are we capturing authentic customer feedback?

668
Customers Contacted
Broad reach achieved
17.5%
Response Rate
Above industry 2-5%
117
Complete Responses
High-quality insights
92
Analysis Sample
Key questions answered
7
Collection Period
Days - Rapid insights