Agile Impact
Impact Analytics Dashboard
Data-driven insights from our community transformation | June 2025
Transforming Menstrual Experience in LATAM
Somos Martina empowers women through innovative, sustainable menstrual products that combine comfort, style, and environmental consciousness.
🌟 Our Vision
Serving the brand by transforming the menstrual experience in LATAM, we recommend absorbent calzones that redefine comfort and style, promoting sustainable change and menstrual equity through premium quality and innovative design.
⚡ Problem We Solve
Lack of access to sustainable products for experiencing menstruation, incontinence, and postpartum in a conscious, free, comfortable, and empowering way for women across Latin America.
Theory of Change: Validated ✓
Our mission to transform menstrual experiences is delivering measurable impact across all outcome areas
💰 Economic Empowerment Through Cost Savings
💎 Theory of Change: Economic Impact
93% rate investment as positive (4-5/5), with 72% rating it as "excellent" (5/5), validating our economic empowerment through cost savings.
Economic Impact: Average investment rating of 4.66/5 demonstrates exceptional value perception, with minimal dissatisfaction (only 7% rated 3/5).
🔄 Before Somos Martina: Pain Points Solved
🌟 Greater Confidence and Self-Esteem in Women
🎯 Theory of Change: Personal Transformation
4.42/5 average freedom and security rating directly validates our goal of "greater confidence and self-esteem in women."
Destigmatization Evidence: Users report feeling "more connected to menstrual health" and accepting their cycle "in a more loving way."
86% report high satisfaction (4-5/5) with freedom and security, with 57% rating it as excellent, demonstrating successful empowerment outcomes.
👥 Creation of Women's Support Networks
🌐 Theory of Change: Community Impact
75% active recommendation rate among respondents, with users recommending to an average of 2.5 people each, creating quality-focused network expansion.
160 people reached through authentic word-of-mouth advocacy, demonstrating organic community building.
Contribution to menstrual equity: High-quality recommendations create sustainable access pathways for women across Colombia, prioritizing meaningful connections over volume.
🌱 Environmental Waste Avoided
🌍 Theory of Change: Sustainable Impact
30,000 customers served have replaced 17.6+ million disposable products, preventing 358 tons of CO₂ emissions and creating measurable environmental benefits across Colombia.
Survey Insights: 15.4% of users specifically mention environmental benefits, with quotes like "La contaminación" and "el daño al medio ambiente" as key reasons for switching.
Research Sources: CO₂ calculations based on Harvard researcher/Royal Institute of Technology Stockholm lifecycle assessments (5.3 kg CO₂ per person annually for disposable products). Each customer prevents ~12 kg CO₂ over 3 years through 75% period coverage.
💬 Voice of Our Community: Transformation Evidence
📈 Survey Quality & Reach Analysis
How effectively are we capturing authentic customer feedback?